ICG - CCB Marketing Officer
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DEPARTMENT: CCB
LOCATION: Shanghai
GRADE: Manager-AVP
EMAIL: william.zhao@citi.com
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| ACCOUNTABILITIES |
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- Build customer base and revenue by implementing marketing programs and developing prospecting channels in specific region markets;
- Identify business opportunity and strategic initiatives for Commercial Bank business growth, and work closely with regional sales and local sales team to drive local activities to acquire and maintain customers
- Plan and organize a wide range of marketing activities, including country-level VIP customer event, and regional client conference, road shows, seminars and hospitality events for Commercial Bank;
- Business database build up and management, and provide time sensitive market research and prepares recommendations on business development
- Manage the marketing budget to ensure accuracy and maximize cost-effectiveness;
- Work with marketing team of other regions on the corporate marketing initiatives such as marketing program, events and corporate marketing materials
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| KEY REQUIREMENTS |
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- A minimum of 3 years of communications and/or marketing management experience, preferably in a financial service environment
- Highly self-motivated individual with a strong solution-orientation; ability to perform well in a deadline-driven, fast-paced environment.
- Ability to work independently and communicate effectively with internal and external partners
- Hands-on experience in events organization, corporate branding, marketing research and some knowledge on Public Relations;
- Possess people and project management experience, and good knowledge of the banking industry, able to concisely articulate and explain banking product needs and solutions
- Good command of Chinese and English in both oral and written communications
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